Happy New Year to all our followers! And may your collecting year bring you many goodies. Like these maybe?
Very pleasing response to yesterday’s test. We should be more trusting of our followers. A second example from Carter’s Knottingley Brewery is added, both of which feature the 2d charge on the bottle in a tab at the top of the label. The company was acquired by Bentley’s Yorkshire Breweries in 1935 and in the 1920s and 30s the bottle charge would be at the very least an eighth of the cost of the beer, possibly more, even on a quart bottle. I can’t see many people happy to pay that proportion today, especially on a bottle costing over £3..
Brewers used different ways to include the price of the beer on the label. This Extra Stout label from Charles Wells of Bedford has the 6d price discretely located below the central roundel. A lovely label, our thanks go to Nick for providing the image.
We are off to Scotland for this next example. A third or less, of the cost of the previous two labels we have featured. MacLachlan’s Edinburgh Ale, which would appear to be a really cheap beer. Why only 2d I hear you ask? Was it because it is a much earlier label and so the beer is cheaper, was it because there was less money about in Scotland, so they had to keep the price low to get sales, or perhaps this label was for a half pint bottle?
We will start with the solution and judging by the number of emails we received many of you sorted it out. This is the correct way to view the labels.
We received a record 8 contributions from all parts of the globe. Actually three parts of the globe which we were really pleased about. First mail was from Nick, who thought my taste in music was really obscure. First correct solution was mailed at 11 minutes past 2 on Sunday afternoon from Pete S, who also wrote ‘ Ain’t the Internet great for advent quiz answers’. Brendan Bush was more explicit, he wrote ‘ I stared at the labels from a few minutes, the only thing that sprung to mind was Rolling Stones, so I googled their albums, found Beggars Banquet and then inspected the track listing’. Yorkshire Terrier knew the album, but complained that I had used an obscure track , so he had to resort to the internet and I suspect Geoff did the same, although I could be wrong there. Eric got his solution in by 3.30 together with an approving nod to the particular track, and Charlie D after an initial comment, ‘this is hard’ got the correct answer at 9.15. Sometime in the middle of the night, a mail arrived from A Brewer, who is associated with the Lion Brewery in New Zealand, thanking us for using their Crafty Beggars beers and sending the collage above, which is brilliant. Finally there was a mail from Gary in Indiana who complained that he never puts his laptop on on Christmas Day or Boxing Day so how did we expect him to be first. Fair point, I suppose. All in all, Advent Calendar 2017 a success, we think.
Something that will not stretch the budget in quite the same way as the Phillips & Marriott label would. Hole & Co of the Castle Brewery in Newark remained independent until 1967, when the company was acquired by Courage. The beer was a penny cheaper and although scarce this label would probably set you back less than a hundred pounds. Interesting use of ‘Tanner’ in the name of the beer, little to do with tanning, it was the popular name for a sixpenny piece.
After the very pleasing response to our Advent Calendar and the sharp upturn in both viewings and comments, we thought another theme would be welcomed. This will feature labels with money as part of the design, sometimes the cost per bottle, others will have an indication of gravity or even a deposit on the bottle. We start with a gem from Phillips and Marriott of the Midland Brewery in Coventry. 7d a bottle, that is just under 3p in today’s money. And the cost of the label today? In excess of £500 we would imagine. And don’t forget there is still time to send a solution to Advent Calendar #24 which can be found HERE.
For Christmas Eve we offer a puzzle. As I was driving home a couple of days ago, there was a particularly fine album playing on the sound system. Actually it was album no. 107 on the memory stick. I thought this would be a great idea. Decode the clues suggested by the six labels pictured below to find the name of the artist, the album and the particular track that was playing when the idea first germinated. Answers to the email@example.com by Thursday 28th December. All communications will be added to the comments section that evening. There may even be a small prize. Don’t let me down.
I have just discovered this label from the very wonderful Dogfish Head Brewery. Out a couple of years, ago to commemorate 50 years of the Grateful Dead. Here’s a puzzle for you all. What is the connection between the three labels for today? Thanks to Nick for providing the inspiration for today’s post’
Back to the present today. The big driver for the popularity of Holiday, Christmas or Winter beers has been marketing. Some breweries have gone to great lengths to create an attractive, recognisable product. One of the best has to be the Bad Elf series from Ridgeway Brewing.
The Ind Coope Burton labels were really well received. And Keith kindly sent a set of Romford images, so we have decided to set aside the Anchor Brewery Christmas and New Year labels and feature the Romford labels now. Hope you enjoy them and although the designs are not as green as the Anchor labels, we think you may be.