International Society of Label Collectors & British Brewery Research

Mystery Label #14

My interest is solely in Guinness labels, which is a pretty narrow subject, although there’s plenty of material to go at if you know where to look. Anyway the mystery label in the magazine brought me back to a Guinness label I obtained fairly recently , the bottler of which is unknown to me.

Guinness JSL

So , who bottled this? My search of the Century of British Brewers only threw up, John Lovibond & Son in Greater London with the initials JLS, but their sheaf of sticks trademark isn’t there.

It could of course be just a bottler, but who was well known enough to use their initials? Usually a bottler had an address proudly displayed. Obviously whoever bottled this considered themselves well enough known to use JLS (or LJS or whatever). I guess the label from the rest of the design is probably 1890-1910, certainly pre- WW1

So over to you, could you kindly put it in the mystery labels section for me and see if anyone knows who JLS is (not the boy band of that name obviously)

Thanks Chris P

6 Responses to Mystery Label #14

  • Could it possibly be Jenners South London Brewery?

  • I wondered about that also, but not knowing any more than appears in Century. I was reluctant to suggest that as company was registered as Jenners Brewery Ltd in 1937 & name changed to South London Brewery Ltd in 1939. So what was it called prior to April 1937, was it just Jenners Brewery? If so then the other initials probably don’t work, especially as Chris P is dating this to c1900. Still hopefully the debate is now up & running & we will have to await the input of those with the real knowledge.

  • Hi

    For what it is worth, here is some info on Jenner’s:
    Robert & Henry Jenner & Sons operated the South London Brewery, est 1760 until 1937 when Jenner’s Brewery Ltd was registered to acquire the business.

    So from this, the JSL could be the answer but some how I doubt it.


  • I would agree with Chris that the label dates c 1900. Monograms are tricky to decipher – the letters JLS could in reality be in order (that leaves 6 possiblities)

  • About time I added my little bit to this one ! I agree that the use of a monogram means the bottler must have been well known at the time – but is it actually a regular bottler ? How about a Wine Bar chain from the beginning of the 20th Century; or even a large department store. Obviously it’s not from Henekey’s (wine bars) or Harrods (dep’t stores) but there must have been quite a few similar companies who have now gone forever. Just a wee thought from Scotland to get you thinking away from the traditional areas.

  • I think Pete Gilardi has a very good point. Were you thinking of John Lewis Stores, who had 2 stores in London by 1905? John Lewis’ son was named John Spedan Lewis, who really built the group in the 1920s and 1930s. This is only a guess mind, after reading Pete’s reply.

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