International Society of Label Collectors & British Brewery Research
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Advent Calendar Day 22

Back to the present today. The big driver for the popularity of Holiday, Christmas or Winter beers has been marketing. Some breweries have gone to great lengths to create an attractive, recognisable product. One of the best has to be the Bad Elf series from Ridgeway Brewing.


3 Responses to Advent Calendar Day 22

  • Looking forward to their new 0% ABV ale in the new year, Elf & Safety.

  • I feel a night coming on in the distant future where I attempt to answer the age old question – ‘which elf is best?’

  • You might need an independent adjudicator/drink sharer when you attempt to answer the question. Pints?

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