International Society of Label Collectors & British Brewery Research
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Advent Calendar Day 10

The brewing industry in the United Kingdom took a long time to realise the selling power of beer marketed as a Christmas Brew, and frequently they could have done much more to capture the spirit of the festive season. Compare these three from Yorkshire, Belgium and the United States. All for the holiday, but what a difference. The Oshkosh label was probably issued 10 or 20 years before the other two.


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