I know. This label appeared in the 2015 Advent Calendar with a similar message. I didn’t get a huge response then, perhaps I was too obscure, so here it is again. Conrad Eurich only brewed in from 1899 until 1903, which makes this one of the earliest labels in my collection. For me, equally interesting is that it was bottled in Rockaway Beach, on the South Shore of Long Island, New York. This immediately brought to mind a brilliant song…. ‘It’s not hard, not hard to reach, you can hitch a ride to Rockaway Beach’. Go on, find it.
This is coming on well. Four today and I gather these are all fairly early Scandinavian Christmas issues. The Scandinavian countries were among the first to exploit the marketing potential of the festive season. And not only Jule either, there are many Danish examples for other parts of the year. So two from Sweden and two from Denmark, which also reflect each countries design preference.
The brewing industry in the United Kingdom took a long time to realise the selling power of beer marketed as a Christmas Brew, and frequently they could have done much more to capture the spirit of the festive season. Compare these three from Yorkshire, Belgium and the United States. All for the holiday, but what a difference. The Oshkosh label was probably issued 10 or 20 years before the other two.
Two for you all today. I am hoping there might be further comment on the use of attractive images to tempt the drinker as he or she browses the shelves. Joseph Holt, who needs no introduction to the hardened drinker and the Vale of Glamorgan Brewery who may be less well known, have both used clever names for their beers and an image which may or may not be aimed at a particular group of drinkers.
Sorry to go on about the meeting last weekend in Norwich, but I thought it was a huge success. Superb effort by Nick and Eric, with some help from friends in the Norfolk media. I thought there might be some interest in this label from Greene, King of Bury St Edmunds, (what no St. Edmund?) Bottled by Roy’s at East Dereham, not in Wroxham, or Royville, as visitors tend to think. Thanks to Keith for bringing his Norfolk album and allowing people to view some labels they would otherwise never get to see.
Regular followers of the Advent Calendar over the last couple of years will know that I do like to feature labels which hark back to the music I have loved over the years. So I was pleased to find this offering from the wonderful Kelham Island Brewery. Riders on the Storm was the last track released by the Doors before Jim Morrison’s death in 1971. Still great to listen to. Go find it on YouTube.
On the 4th day of Christmas it would have been very good if we had all been sent a barrel label from Ward & Sons Ltd of Foxearth. I don’t suppose there are many collectors out there who would have been disappointed to receive this.