On this occasion it really really mattered to me. First of all I love the labels from the Waterside Brewery. So when I saw a Strong Ale advertised for sale on the interweb, I thought, if I haven’t got that, I will buy it. 103 mm the description said. Out with the album and ruler and I have a Strong Ale but it only measures 92mm. So bought it with no hesitation. And here they are. You will notice they are different designs, the relationship between ‘Prize Medal Beers’ and the rest of the wording at the top is different and the position of ‘Brewed with English Hops’ in relation to E. Mason & Co is also different. Not sure I would have trusted myself to buy without the size, which really matters.