My next choice is the magnificent Fergusons Sparkling Pale Ale. I first saw an illustration of this label in a magazine that had a feature on label collecting, dating from around the mid-1970s, and immediately set my heart on it. I particularly like the tress of hops winding their way around the design. I’ve never actually lived in Reading, but did for a time live down the road in Newbury. Although I did often frequent a number of pubs in the town, I never came across any Ferguson’s breweriana and had to be patient for many years before being able to add this label to my collection.